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I am trying to create a website where an end user will fill out a survey and a PDF will be automatically created depending on their answers. Does anyone have any advice on the best way to set this up?
While other answers mention that it’s hard to rank a long list of items, I don’t think anyone has pointed out that asking people to rank ANY number of items over 2 is just bad survey design. Asking for a ranking assumes that there is a uniform difference between what is ranked 1 and 2 as there is between what is ranked 2 or 3. In fact, if you had to rank even 5 items, you might think the top two are very important or very good and the last three are all very unimportant or very bad. In that case, the jump between the items ranked 2 and 3 would be huge, and the difference between 1 and 2, and the differences between 3, 4 and 5, would be minuscule. The preferred way to create a rank order of items is to have respondents score each item on the same, usually 5-point scale; e.g, from very good to very bad, or very important to not important at all. Then look at the net favorable percentage for each item (add together the “very good” plus “good” responses or “very important” plus “somewhat important”). Put the items in a rank order from the largest favorable response to the smallest, but show what the actual percentages are for each as well. That way you not only have an overall rank order, but you can see where the big gaps are between the items.
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What we really want to do here is show what the most beneficial responses are, then show what the least beneficial are, then the largest and smallest, and then the net of those to get a ranking. When you're measuring perceptions of quality, it's better to just count the positive responses. If you have a lot of people saying something is awful, that is the sort of thing that a survey would show up as “very bad” or the reverse. If an item that people perceive as bad seems like a good choice to them, that actually counts as a favorable reaction for that item, and it's not too far from “very important” responses. If the item seems pretty awesome to someone, that counts as a favorable response as well. That's one of the main reasons why I think asking people to rate items in rank order has its.