Which Is More Effective in Todays Market Scenario for Marketing A?

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Which is more effective in today's market scenario for marketing a startup, creating your product marketing video or going with a conventional presentation and a company profile PDF?

Both. Use the Video and the PDF in your website. Upload the Video in YouTube also. Upload the presentation in slideshare. For physical meetings use the presentation or Video wherever appropriate.

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I've been working on a presentation about the book that I plan to use in a conference this year. While I've been doing a lot more on the subject, that's in a new place. Now I am looking forward to getting the presentation to work.